
Repel Moisture.Never before possible!
Breakthrough anti-frizz tech lasts through:
•Workouts
•Humidity
•Steam
•Sleeping
•3-4 washes
Why it’s Wow
- Powerful humidity-proofer delivers the ultimate, long-lasting frizz control
- Silkens, smooths, glosses – totally transforms hair texture
- Keeps blowouts sleek + smooth, even in extreme humidity
- Weightless, non-greasy – feels like nothing is on your hair!
- Results last through 3-4 shampoos
- Provides two levels of heat protection
In the biz to solve frizz… for good!
Before anyone was talking about humidity protection, our founder Gail Federici was already on a mission to develop the most advanced anti-frizz spray.
Inspired by textile technology, Dream Coat wraps each strand in a weather-proof “coat” that keeps hair glossy, smooth and immune to humidity –even after washing.
“Dream Coat is the most amazing product we’ve ever made – nothing else keeps blown-dry hair from re-frizzing in humidity like it. The water literally beads up and rolls off. For anyone with textured hair, this proprietary tech is life-changing. Other sprays can smooth hair during blow-drying, but nothing compares to Dream Coat for keeping it that way through humidity, workouts, or even overnight. ”
– Gail Federici, CEO
At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.
INGREDIENT STORY
At Color Wow, we’re hair-obsessed. We use science-backed, premium ingredients to innovate hair care, pushing boundaries for better results.
We meet strict clean beauty standards: banning 30+ US/1,400+ EU restricted ingredients, plus 70 more that dull or distort hair color.
Our formulas aren’t just free of bad ingredients—they’re packed with benefits: every leave-in and styling product includes dual heat protection for safer styling and healthier-looking hair.
This commitment to quality, safety, and effectiveness makes us the trusted choice for those who won’t compromise on hair care.
To know Gail Federici, our Founder, is to know that, if she has the will, she will most certainly find the way. If there is a problem she won’t stop until she solves it. Step into her office and you’ll find Navy Seal quotes about “Never giving up” and Winston Churchill images to inspire her resolve.
With more than 40 years in hair care and countless beauty industry awards, she has consistently produced the industry’s most innovative products, from the first anti-frizz product, Frizz Ease, when she was at the helm of John Frieda Hair Care, to our breakthrough anti-humidity product Dream Coat Supernatural Spray. Her innovations have literally changed the game.
OUR TEAM OF LEGENDARY PROBLEM-SOLVERS CREATE FIRST-OF-A-KIND PRODUCTS
COLOR WOW’S IN-HOUSE LABWhile most hair care companies farm out product development, Color Wow keeps product formulation in the building under the watchful eye of renowned biochemist, Dr. Joseph Cincotta, and the rigorous approval process of Gail Federici. It can take many years and endless trials to bring a new product to market. The key criteria:it must solve a problem that’s never been addressed or, it must outperform all other products.When Gail and Dr. Joe get together to start formulating, they don’t stop until they get it right!
Frequently Asked Questions
Can you use COLOR WOW DREAM COAT® on dry hair?
Can you use COLOR WOW DREAM COAT® on dry hair?
No, COLOR WOW DREAM COAT® needs to be applied to wet or damp hair.
Can you use COLOR WOW DREAM COAT® every wash?
Can you use COLOR WOW DREAM COAT® every wash?
No, you don’t need to use Dream Coat every wash because the results last 3-4 washes.
What does COLOR WOW DREAM COAT® do?
What does COLOR WOW DREAM COAT® do?
When activated by the heat of your blow dryer along with light tension from a brush, Dream Coat forms an invisible, hydrophobic matrix that does two things:
1) Smooths down outer cuticle layer and compresses each strand into a sleek, silky, supple shape
2) Sheathes every strand in a light, imperceptible “raincoat” that repels moisture.
Is COLOR WOW DREAM COAT® good for fine hair?
Is COLOR WOW DREAM COAT® good for fine hair?
Yes, if your fine hair has a frizzy or unruly texture you're trying to control.
How does COLOR WOW DREAM COAT® feel on the hair?
How does COLOR WOW DREAM COAT® feel on the hair?
Your hair feels ultra silky, totally natural (supernatural!)
The ultra thin, humidity-resistant matrix that covers your hair is virtually imperceptible and doesn’t make your hair greasy or weigh it down.
If it's waterproof, how do I get it out of my hair?
If it's waterproof, how do I get it out of my hair?
Shampoo removes the product. Effects last through 3 to 4 shampoos.
Can you use COLOR WOW DREAM COAT® without blow drying?
Can you use COLOR WOW DREAM COAT® without blow drying?
This product is heat activated, so for best results, blow dry using a brush and tension. You will see some benefits if you air dry or rough dry and then straighten with a flat iron.